TX
A Texas mark starts with use in Texas
Texas registration requires a distinctive mark already used in Texas and considers conflicts with registered marks. It provides state-law benefits for the relevant goods or services.
Austin and Round Rock businesses
Build a Brand You Can Keep.
Talk with a trademark lawyer serving Austin about your name, logo, and next market before you invest in a launch or rebrand.
Over 500 entrepreneurs choose Surge.
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Search the brand before you build around it
For most Austin businesses, start by checking the brand before paying for signs, packaging, or a product launch. The state accepting an LLC name, a domain name, or a DBA does not settle whether another business has trademark rights in the name.
We help owners look beyond the state business-name search, assess potential conflicts, and choose the right registration strategy. Our federal trademark service serves businesses nationwide, including founders building their first brand in Texas.
The Texas Secretary of State's trademark FAQ explains the difference between forming a business and establishing rights in a mark.
Texas registration or federal registration?
US
A federal strategy supports a wider market
If you sell across state lines or plan to expand, discuss federal registration early. Eligible applicants may file on an intent-to-use basis before launch, but actual use and additional filings are required before registration.
Match the application to what your business sells
A software founder may need to distinguish downloadable products in Class 9 from hosted services. A retailer or marketing agency should consider Class 35. An apparel brand should start with Class 25, while checking whether it also offers retail services.
For an Austin food or beverage business, the packaged product and the restaurant service are different parts of the brand. Buying a class without checking the description can leave the actual business outside the application.
Read the Texas registration requirements, the USPTO's explanation of federal registration benefits, and its intent-to-use requirements.
Federal trademark packages with clear pricing
Each package includes an attorney search and clearance opinion, the USPTO filing fee for one class per mark, one office action response, and 12 months of brand monitoring. We discuss the search results before proceeding.
Word Mark
Your business name, product name, or slogan.
All-in total
$1,990 Save $240
$310 search, then 12 × $140 per month. Non-members: 12 × $160 per month.
Non-member: $2,230
Discuss Your Brand Logo
Your visual brand identity.
All-in total
$2,110 Save $300
$310 search, then 12 × $150 per month. Non-members: 12 × $175 per month.
Non-member: $2,410
Discuss Your Logo Word + Logo
Two applications for the name and design.
All-in total
$3,955 Save $480
$595 search, then 12 × $280 per month. Non-members: 12 × $320 per month.
Non-member: $4,435
Discuss Both Marks Meet virtually or at our Round Rock office
Our Texas office serves the entire state. Most appointments are virtual, with in-person meetings available at 551 S I-35 Frontage Rd, Suite 302, Round Rock, TX 78664. We are open late Mondays until 7:00 pm.
Meet the Texas team and see office details, or call (512) 881-1117.
Austin trademark questions
Does forming my Texas LLC protect my brand?
Formation and trademark rights are separate. An accepted LLC name does not determine whether you can use that name without infringing another brand. We recommend checking conflicts before investing in the name.
Do I have to register in Texas before filing federally?
Texas registration is not a prerequisite for a federal application. We review your use of the mark, goods and services, and expansion plans to recommend the appropriate filing strategy.
Can you help if I have not launched yet?
Yes. We can search the proposed brand before launch and discuss whether a federal intent-to-use application fits. Texas registration requires actual use in Texas.
Is registration guaranteed?
No. A search helps assess risk, and the examining office decides whether an application qualifies. We explain concerns and next steps before you commit to a filing.
Check the name before you build around it
Tell us what you sell, the brand you want to use, and where you plan to grow.